Ecommerce has more or less become the retail norm today as many consumers prefer to buy their goods online and look for businesses that support sustainability. In fact, one-third of consumers are willing to pay more for sustainable products and promote sustainability. In such a climate, eco-friendly packaging can help your business gain the edge it needs to beat competitors.
Here’s how eco-friendly shipping supplies can help grow your ecommerce business:
Attract More Customers
Eco-friendly packaging will help you attract shoppers with similar values toward your business. As mentioned, many customers prefer brands that prioritize sustainability and are willing to pay more for eco-friendly materials. Many shoppers are choosing to develop sustainable buying habits and look for brands that believe in caring for saving the planet.
Boost Your Brand Identity
You can use sustainable packaging to elevate and strengthen your brand identity. After all, eco-friendly packing supplies can act as effective marketing tools as they become an interactive extension of your brand.
You can advertise this quality as part of your branding and marketing strategy online and engage with consumers who would happily promote your brand. For instance, you can partner with influencers who believe in and promote eco-friendly packaging. It will help you gain some needed online traction.
Decrease Your Shipping Costs
Eco-friendly product manufacturing and packaging will reduce your shipping costs. These products weigh less, which directly impacts shopping costs. Moreover, compact packaging decreases the need for plastic packaging, enabling you to spend less on filler materials. Streamlined shipping via eco-friendly products saves your business plenty of money in shipping and logistics. Reduced spending enables you to spend that money on growing your brand.
Improve Your Business Margins
Fewer returns, higher customer satisfaction, and better brand perception all contribute to improved business margins. Your profitability as an ecommerce business will directly increase your ranking on retailer sites, such as Walmart and Amazon. Ultimately, it will help your business grow across the board, increasing your sales and profits and making your brand more prominent in the eyes of online consumers.
Safeguard the Environment
Lastly, eco-friendly ecommerce packaging will help you contribute toward saving the environment and your customers from harmful chemicals that are the raw materials for traditional packaging. You can look into recycled packaging materials that will also cost less than traditional packaging, helping you save on packaging costs while protecting the environment against toxic chemicals.
Invest in Top-Quality Eco-Friendly Packaging
Eco-friendly packaging can help you develop an edge in an ever-competitive ecommerce market. That said, you must find a vendor for sustainable packaging whom you can trust entirely. After all, your investment must help you get top-quality shipping supplies to keep your items safe during transit. Eco-friendly packing supplies that result in damaging your product during shipping will be of no use to you.
The Boxery has an impressive line of eco-friendly packaging you can use to deliver your products to your customers safely. View our eco-friendly shipping products here!
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