Product packaging is a significant aspect of customer service all online businesses should consider. Premium packaging supplies can help elevate the look of your product, making it more appealing to your customers. It’s the first thing your customers see when they get your products. Getting product packaging right can be the difference between a loved product and a dud. Even if you have a fantastic product, unless you put thought into the packaging, your product might not sell as well as it would with exceptional packaging.
So, can product packaging increase ecommerce sales? Let’s explore!
Your Packaging Material Matters to Consumers
According to a survey, the material you use for packaging your product matters. In fact, 67% of the surveyed individuals stated that the material businesses use for product packaging influences their buying decisions. Moreover, a package design plays a crucial role in 81% of the surveyed members’ decision to purchase gifts.
Additionally, 67% said that cardboard and paper packaging makes a product more appealing for them compared to other packaging materials. 63% agreed that cardboard and paper packaging makes the products appear more high-quality or premium. Given that people’s purchasing decisions get influenced by packaging, premium packaging can undoubtedly help you increase the sales of your products.
Premium Packaging Attracts Customers
If you’re selling a luxury product, it’s best to invest in premium product packaging as it attracts buyers more. For instance, if you have a luxury perfume shop or sell jewelry or watches, keep your product packaging minimalist, customized, and premium. It will help you sell your products. Even if you sell affordable products, investing in high-quality packaging and shipping supplies will enable you to increase your sales.
Packaging Can Make or Break Your Brand Image
Putting effort into product packaging can help you make a solid first impression on your customers, as it is the first point of physical contact they have with your brand. If you don’t invest in the right packaging, it can result in your products getting damaged during transit. When sending your products to a new customer, it’s the last thing you want. On the flip side, appropriate product packaging will help your customers see you care about your brand, making them appreciate your efforts and creating a positive brand image in their minds.
Attractive Packaging Can Lead to Word-of-Mouth Marketing
Lastly, attractive product packaging can lead your customers to leave positive reviews for your brand. It can also prompt them to recommend your company to their loved ones, starting a chain of positive word-of-mouth marketing. The positive reviews will help increase your sales and repeat customer ratio. People will want to buy your products as they are not just great, but they also come neatly packaged, which keeps them safe during transit.
If you wish to increase your product sales, invest in top-quality packaging and shipping supplies from The Boxery. We have corrugated cardboard boxes, tapes, poly mailers, industrial packing peanuts, and more. Explore our collection of packaging supplies here!
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